Kobido Massage: The Trendy Japanese Facial Care

VisitKobido massageis an ancestral practice that originated in Japan and is an integral part of Japanese culture. Often associated with beauty, facial massage provides numerous physical and mental benefits. In this article, we invite you to discover this massage technique, the related treatments, how to perform a Kobido massage at home and the prices generally charged for this service.

Kobido massage, a Japanese treatment to sublimate the face

Kobido massage is an ancestral Japanese art dedicated to the face, neck and décolleté. First introduced in the 15th century, this treatment has been favored for centuries by Japanese women wishing to preserve their beauty and attenuate the signs of time. This natural massage stimulates acupuncture points and facial muscles, promoting blood and lymph circulation. With its multiple benefits, Kobido is a precious ally for skin and well-being.

What is kobido massage?

Kobido massage is an age-old Japanese practice based on the principles of acupuncture and Oriental medicine. It is characterized by slow, deep movements, primarily targeting the face, neck and scalp. The practitioner uses fingers, palms and elbows to stimulate acupuncture points and deep muscle tissues, offering genuine skin regeneration.

The benefits of Kobido massage

Kobido massage has many positive effects on the skin and body. Here are the main benefits of this practice:

  • Stimulates blood circulationKobido: by massaging acupuncture points and working facial muscles, Kobido promotes improved blood circulation. This improves cell oxygenation and promotes skin regeneration.
  • Lymphatic drainageKobido massage eliminates toxins accumulated in the tissues, helping to purify the skin and prevent the appearance of imperfections.
  • RelaxationKobido massage: by relaxing the muscles and stimulating the nervous system, Kobido massage provides a feeling of well-being and deep relaxation.
  • Slowing signs of agingKobido massage: by stimulating collagen and elastin production, Kobido massage helps preserve skin elasticity and reduce the appearance of fine lines and wrinkles.
  • Radiant complexionKobido: by promoting blood circulation and lymphatic drainage, Kobido improves the complexion's radiance and overall appearance.
  • Relieves stress and anxiety:by stimulating the production of endorphins, the "feel-good" hormones, Kobido provides a deep sense of relaxation.

Kobido massage techniques

Kobido massage is based on a number of specific techniques, from stimulation of acupuncture points to kneading and smoothing movements. Here are some of the main techniques used:

  1. EffleurageMassage: light circular movements with fingers and palms to stimulate blood circulation and prepare the skin for massage.
  2. KneadingThis technique works the muscles of the face by pressing and kneading them, helping to relax tension and tone tissues.
  3. Pressureacupuncture: by exerting pressure on acupuncture points, the practitioner stimulates the nervous system and promotes lymphatic drainage.
  4. TappingThis technique involves lightly tapping the face, stimulating blood circulation and enhancing the complexion's radiance.
  5. SmoothingFinally, the practitioner performs smoothing movements following the expression lines of the face, helping to relax muscles and smooth wrinkles and dark circles.

How does a Kobido massage session work?

A Kobido massage session typically lasts between 60 and 100 minutes and begins with a thorough cleansing of the face to remove all impurities. Next, the practitioner begins the Kobido facial massage, using a range of delicate movements and pressure on key acupuncture points on the face and neck.

Japanese kobido massage

As previously mentioned, the gestures used to perform a Kobido massage include kneading, tapping, smoothing and pressing. These pressures are applied with the fingers, palms and wrists, and are designed to stimulate blood and lymph circulation. This helps to eliminate toxins and increase oxygenation of skin cells.

Kobido massage is a gentle, non-invasive treatment that requires no anaesthetic, and involves no pain or unpleasant sensations. What's more, the session is often accompanied by soothing music to create a relaxed atmosphere.

During a Kobido massage session, complementary treatments can also be offered to optimize results and enhance relaxation. For example, a gentle exfoliating scrub can be applied before the massage to remove dead cells and refine skin texture. Similarly, a moisturizing mask or anti-aging serum can be used during or after the massage to deeply nourish the skin and maximize its rejuvenating effects.

Give yourself a Kobido massage at home

A Kobido massage can be performed at home by following a few simple steps:

  1. Cleanse your face:Before you begin, it's crucial to cleanse your face properly to remove impurities and make-up residue.
  2. Apply a massage oilTo facilitate movements and nourish the skin, use a massage oil suited to your skin type.
  3. Warm up your handsTo avoid thermal shock, warm up your hands by rubbing them together before starting the massage.
  4. Perform the movementsUsing the techniques described above, perform a Kobido massage, focusing on the areas of the face where tension and wrinkles are found.
  5. Finish with smoothingFinally, smooth over the entire face to relax muscles and harmonize and even out skin tone.

How much does a Kobido massage session cost?

The cost of a Kobido massage session can vary according to the practitioner and the duration of the session. In general, you should expect to pay between 60 and 120 euros for a 45-minute to 1-hour session.

Several sessions are recommended to reap the full benefits of Kobido massage on the skin. Packages including several sessions and associated treatments are also available at attractive rates.

Complementary treatments to Kobido massage

In addition to theKobido massageHowever, there are other types of treatment that can be integrated into the session to maximize the benefits of massage and improve skin radiance. These include

  • Facial yoga :Facial gymnastics, or facial yoga, is the practice of performing specific exercises to strengthen facial muscles and prevent the appearance of fine lines and wrinkles.
  • Le Gua ShaThis treatment of Chinese origin uses a specific stone (usually jade or rose quartz) to massage and stimulate acupuncture points on the face, promoting blood circulation and lymphatic drainage, and providing a tightening effect on the skin.
  • Facial massages with appliances: There are many devices available on the market for performing facial massages, such as jade rollers, massage brushes or microcurrent devices. These tools can be used in conjunction with Kobido massage to intensify its benefits.
  • Facial careFor optimum results, we recommend combining Kobido massage with professional facial treatments adapted to your skin type, such as scrubs, moisturizing masks or anti-aging treatments.
  • Facial reflexologyFacial reflexology is a technique that targets reflex points on the face to rebalance the body's energy and promote relaxation. It can be combined with Kobido massage to enhance its relaxing and harmonizing effects.

Choosing the right practitioner for a Kobido massage

To get the most out of Kobido massage, it's essential to find a skilled and experienced practitioner. Here are a few tips to help you select the right person:

  • Find out about the practitioner's training:Kobido massage requires special expertise to be performed properly. Make sure the practitioner has undergone specific training and has solid experience in this field.
  • Read reviews and testimonials :Don't hesitate to seek out online reviews and recommendations from friends and family to find a practitioner you can trust.
  • Try several practitioners:Each practitioner has his or her own approach and techniques. It may be wise to try out several professionals before finding the one who best meets your needs and expectations.
  • Discuss with the practitioner:Ask questions about the techniques used, the complementary treatments offered and the expected results. A good practitioner will be able to advise you and guide you towards the solutions best suited to your situation.

Results of Kobido Before/After sessions

Here's what you can expect before and after a Kobido session:

Before the Kobido massage

  • The skin may show signs of fatigue, wrinkles and fine lines.
  • Facial muscles are often tense due to stress or bad habits (grimaces, frowning, etc.).
  • Blood and lymph circulation in the face can be slowed, resulting in a dull complexion and a build-up of toxins.

After the Kobido massage

  • Skin appears more luminous and radiant, with improved texture and tone.
  • Facial muscles are relaxed and toned, helping to reduce fine lines and wrinkles.
  • Blood and lymph circulation are stimulated, promoting the elimination of toxins and bringing a rejuvenating effect to the skin.
  • Stimulation of acupuncture points and relaxation of facial muscles create a feeling of relaxation and well-being.

Where can you learn genuine Japanese Kobido?

There are several options for learning genuine Japanese Kobido massage. You can turn to schools specializing in well-being techniques and Asian massages, which offer training courses dedicated to Kobido. You can also take part in intensive courses or workshops to acquire the basics of this practice.

With the growing popularity of Kobido massage, many online training courses are available, but it's important to check the quality and reputation of the platform as well as the skills of the trainer. Finally, for total immersion, consider a study trip or training course in Japan to learn from Japanese masters and discover local traditions. Whichever option you choose, make sure you select a training program tailored to your needs and delivered by recognized professionals.


Kobido massage is an ancient Japanese technique that offers numerous benefits for well-being and beauty. By promoting deep relaxation, improving blood circulation and offering rejuvenating effects, it has become a popular treatment for those seeking a holistic approach to facial care.

The combination of various massage techniques and the possibility of incorporating complementary skin care products make Kobido massage an ideal choice for maintaining youthful, radiant skin. Whether you choose to consult a professional or try it at home, Kobido massage is an excellent addition to your personal care routine.


What's the difference between shiatsu and kobido massage?

Shiatsu and kobido are two different types of Japanese massage. Shiatsu is a therapeutic massage for the body, using finger pressure on acupuncture points. Kobido is an aesthetic massage for the face, using pressure and kneading techniques to stimulate the skin and facial muscles.

Is Kobido massage painful?

No, Kobido massage is a gentle, relaxing technique that is in no way painful.

Is Kobido massage suitable for all skin types?

Yes, Kobido massage is suitable for all skin types, including sensitive skin. However, if you suffer from a skin condition or allergy, it's best to consult a professional before attempting Kobido massage.

How long does a Kobido massage last?

The relaxing and revitalizing effects of Kobido massage can be felt immediately after a session. To take full advantage of its rejuvenating benefits and improve the appearance of your skin, regular Kobido massage sessions are recommended. A program of 4 to 6 sessions, spaced about two weeks apart, is generally suggested to achieve noticeable improvements in skin tone and texture.

Can Kobido massage be combined with other facial treatments?

Absolutely! Kobido massage can be combined with other facial treatments, such as beauty treatments, chemical peels or microdermabrasion. Combining these treatments can enhance overall results and help preserve the health and appearance of your skin.

Are there any contraindications to Kobido massage?

Yes, there are some contraindications to Kobido massage. Although this treatment is generally considered safe, it is not recommended for people with certain medical conditions or skin problems, such as severe acne, skin infections or who have undergone recent facial surgery. If you're not sure whether Kobido massage is right for you, it's always best to consult a professional.

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